Jharia, Indien. 21. Sep, 2012. 21. September 2012: Jharia, India.A Dorf Frau sammelt ungefiltertes Wasser zum Trinken aus einem offenen See. Die wirtschaftlich schwachen Märkte in den städtischen Slums & Dörfern in Indien werden immer wichtiger für große multinationale Unternehmen wie sie zielen auf die Nachfrage nach frischem Wasser. Rund 96 Millionen Menschen in Indien nach der internationalen Charity Water Aid keinen Zugang zu sauberem Wasser und mehr als 186.000 Kinder unter dem Alter von fünf sterben an Durchfall verursacht durch verschmutztes Wasser und mangelnde Hygiene wird jedes Jahr in dem Land. Grundwasserversorgung
Dieses Bild kann kleinere Mängel aufweisen, da es sich um ein historisches Bild oder ein Reportagebild handel
Sept. 21, 2012 - Jharia, India - 21 Sept 2012 : Jharia, India..A Village woman collects unfiltered water for drinking from a open lake...The economically poor markets in the Urban Slums & rural villages in India are becoming increasingly important for big Multinational companies as they target the demand for fresh water..Some 96 million people in India do not have access to clean water and more than 186, 000 children under the age of five die from diarrhea caused by unsafe water and poor sanitation each year in the country, according to the international charity Water Aid. Groundwater supplies in many rural areas have been found to have harmful high contents of arsenic or fluoride. Pesticides used in farming and iron ore mining have also had an impact on the safety of water, while surface water supplies are often contaminated with fecal matter in rural India. Inadequate sanitation in the country is estimated to cause economic losses that are equivalent to $53.8 billion because of consequences such as health-related impacts and lower productivity, according to the World Bank. Of this, the cost of the drinking water-related impact is $4.2 billion. Across all products the consumer demand in rural India has been growing at a faster pace than urban India for the first time in two decades, according to Crisil, a ratings and research firm in India. Between 2009 to 2010 and 2011 to 2012, additional spending by rural India was 3, 750 billion rupees, significantly higher than 2, 994 billion rupees by urbanites. The growth for future markets is going to be through those 70 per cent rural areas. .Many MNCÕs are targeting this huge market like the French food company Danone - which produces Evian water - through its danone.communities initiative has partnered with an NGO, the Naandi Foundation, to set up water treatment solutions in villages in India. Another French multinational Company Veolia is running pilot projects in the slums near Bangalore to supply fresh drinking water.
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