------ Rentner chinesischen Basketballstar Yao Ming, rechts, und Britischen tycoon Richard Branson eine Pressekonferenz statt, die von der Erhaltung Gruppe W statt teilnehmen
--FILE--Retired Chinese basketball star Yao Ming, right, and British tycoon Richard Branson attend a press conference held by the conservation group WildAid for the promotion of protecting sharks in Shanghai, China, 22 September 2011. Former NBA all-star center Yao Ming is now dishing out assists to much wilder targets. After retiring from the Houston Rockets in 2011, Yao returned to China and set out to end his homelands traditional appetite for endangered and threatened animal products. As an ambassador for international conservation organization WildAid, Yao has campaigned to persuade his countrymen to give up the key ingredient in one of their traditional delicacies: shark¨Cfin soup. The I am FINished with Fins campaign, which also featured Jackie Chan, soccer star David Beckham and NBA player Jeremy Lin, has been credited with reducing the tens of millions of sharks killed for their fins each year in China by at least 50 percent.
