Bildnummer: 55935647 Datum: 11.07.2011 Copyright: imago/Xinhua (110911) -- PEKING, 11. September 2011 (Xinhua) -- Ein Student schaut sich die Ausstellungen von Coca-Cola-Produkten gemachten Dekorationen bei Shanghai Shenmei Beverage & Food Co., Ltd. In Shanghai, 11. Juli 2011 an. Die klassische Konturflasche mit einer kräftigen Kalligraphie von Coca-Cola und die nussbraune prickelnde Flüssigkeit zu trinken -- für viele junge Menschen in China ist Coca-Cola mehr ein tägliches Leben als eine Mode. Die 125-jährige Coca-Cola, der weltweit führende Hersteller von Erfrischungsgetränken, kehrte vor 33 Jahren nach China zurück, eine junge Erfahrung in China im Vergleich zu seinen Unternehmen i

• Bildanbieter: Imago / Alamy Stock Foto
• Bild-ID: 2RKJ0KG
• Dateigröße: 44,7 MB (578,6 KB Komprimierter Download)
• Freigaben (Releases): Model - nein | Eigentum - nein
• Format: 4782 x 3264 px | 40,5 x 27,6 cm | 15,9 x 10,9 inches | 300dpi
• Aufnahmedatum: 11. September 2011
• Fotograf: Imago

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Bildnummer: 55935647 Datum: 11.07.2011 Copyright: imago/Xinhua (110911) -- BEIJING, Sept. 11, 2011 (Xinhua) -- A student looks at displays of Coca-Cola products-made decorations at Shanghai Shenmei Beverage & Food Co., Ltd. in Shanghai, July 11, 2011. Holding classic contour bottle with a vigorous calligraphy of Coca-Cola and drinking the nut-brown sparkling liquid -- for many young in China, Coca-Cola is more a daily life than a fashion. The 125-year-old Coca-Cola, the world s top soft drink producer, re-entered China 33 years ago, a young experience in China as compared to its businesses in many other countries. Despite young, China s business has been a pride for Coca-Cola, for China is now the third biggest market undergoing the strong growth for the beverage giant following the United States and Mexico. What s more, China will sooner or later become Coca-Cola s largest global market, as convinced by Coca-Cola s CEO Muhtar Kent. This strong belief spurs Coca-Cola to be aggressive in China. In August, Coca-Cola announced to pour in another four billion US dollars into China from 2012 to 2014, just after an investment of three billion US dollars in the country from 2009 to 2011. Since the re-entering of China in 1979, Coca-Cola has invested more than US$5 billion in the local market. Investment, however, is just one part of the drink producer s strategies in China. Think local, act local - a mantra adopted by Coca-Cola around the world - seems to be the kernel of her success. In 1978, Coca-Cola Company became the only company allowed to sell packaged cold drinks in China. By far, Coca-Cola has opened 41 plants in China with 48, 000 employed directly. In 2009, its second global innovation and technology center was put into operation in Shanghai, signaling the drink maker has focused more on China, the country whose soft drinks market has maintained posted double digit compound annual growth for more than 10 years. The strategic and continuous focus on effective ma