6476 x 4317 px | 54,8 x 36,6 cm | 21,6 x 14,4 inches | 300dpi
Aufnahmedatum:
2006
Weitere Informationen:
The Adelaide Christmas Pageant was founded by Sir Edward Hayward, owner of the Adelaide department store John Martin's, who was inspired by the Toronto Santa Claus Parade and Macy's Thanksgiving Day Parade.He opened the first pageant on 18 November 1933 at the height of the Great Depression. It was a success; running for around 40 minutes with just 8 floats and 3 bands, it attracted 200, 000 spectators. Father Christmas was introduced in 1934 and tradition of the pageant finishing at the Magic Cave (itself created in 1905) was established. During the war years of 1941-1944, the pageant was in abeyance. It was restored in 1945. By 1969, the event had grown significantly, with attendances reaching 500, 000 and television broadcasting commencing. In 1979, the largest induction of new floats took place, with 16 joining the pageant. In the mid 1990s, as John Martins was taken over by David Jones Limited, the South Australian Government acquired the event. It sought sponsorship from the South Australian business community, and sold naming rights to the South Australian Credit Unions: Australian Central Credit Union, Savings & Loans Credit Union, Community CPS Credit Union, Police Credit Union, PowerState Credit Union, and Satisfac Credit Union. Today, the pageant is managed by Events South Australia, a division of the South Australian Tourism Commission
