. Floristen Review [microform]. Blumenzucht. QDEN LCRB^^^ DEADEftB SPEZIELLE SAI. es Klar lieferbar. Ich möchte einige Bemerkungen in bezug auf den Absatz mit der Überschrift "zu machen", um den Test "im Chi-cago Buchstaben in der Eeview März 25. Wenn Floristen in allen Städten würde diese Angelegenheit der Verkauf in einem Mann-ner ähnlich dem von W. J. Smyth vorgeschlagen, wenn es eine Glut, wäre es sicherlich viel auf Lager, die in der Regel den Weg in die Dump findet. Nicht nur das; solche Verkäufe würden viele eine Person in die Gewohnheit der Kaufende Blumen, die sonst würde es kaufen
2272 x 1100 px | 38,5 x 18,6 cm | 15,1 x 7,3 inches | 150dpi
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. Florists' review [microform]. Floriculture. QDEN LCrm^^^ DEADEftB SPECIAL SAI.es clear STOCK. I should like to make a few remarks in regard to the paragraph headed "'Putting It to the Test" in the Chi- cago letter in The Eeview of March 25. If florists in all cities would take up this matter of special sales in a man- ner similar to that suggested by W. J. Smyth, whenever there is a glut, it would certainly take up a great deal of stock which usually finds its way to the dump. Not only that; such sales would get many a person into the habit of buying flowers who otherwise would buy none at all. It would also be a big help to the wholesaler, since he would be able to dispose of his stock at a rea- .sonable price. For instance, two years ago I was at Cincinnati a week after Easter. The retailers were buying carnations at $1 per hundred and selling them at $1 per dozen. Sweet peas were bringing 50 cents per hundred wholesale and the retailers were selling them at 75 cents per bunch. This lasted for two weeks. I spoke to several retailers and told them outright that the prices which the growers and wholesalers were getting for stock were out of reason, compared with the prices they were getting. They would say: "Just look at the expenses we have. For instance, a woman comes into the store and buys a dozen carnations, which she has sent to a hospital. It costs us a box, a card and 25 cents for delivery expenses." But they seem to think that 12 cents for a dozen carnations leaves the grower all the profit that he needs. If the retailers, however, would put their prices down to 50 cents per dozen as soon us they are able- to buy the flow- ers at $2 per hundred, and even advertise them at that, the wholesaler would then be able to get $2 per hundred for all his stock; it would help him a great deal in keeping his expenses paid during the summer months and would do away with much discouragement. Many of our retail florists with small greenhouses are to