. Floristen Review [microform]. Blumenzucht. 10. Mai 1917, dem Floristen^ 17 beginnen, weil wir fanden, dass die nationalen Veröffentlichungen des Ausschusses der Gesellschaft der amerikanischen Floristen auf diese Arbeit durchführen sollte, und als dieser Körper Met in New York März 20, unser Club nicht Donner der nationalen Gesellschaft von Pro zu stehlen - moting eine nationale Kampagne. "Ein weiteres Hindernis war die Tatsache, dass es ein Wettbewerbsorientierter Muttertag Werbung Regelung in das Feld, und diese, mit einem Mangel an echten Interesse kombiniert, waren einige der Hindernisse, die im Weg standen. "Aber die Hindernisse mentio

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. Florists' review [microform]. Floriculture. May 10, 1917, The Florists^ Review 17 start because we felt that the national publicity committee of the Society of American Florists should carry on this work, and as this body met at New York March 20, our club did not wish to steal the national society's thunder by pro- moting a national campaign. "Another obstacle was the fact that there was a competitive commercial Mothers' day advertising scheme in the field, and these, combined with a lack of real interest, were some of the barriers which stood in the way. "But the obstacles mentioned should and will be easily overcome in the fu- ture and if we all get together co- operative national advertising will be- come a regular fixture just as much as any other item of our business. **It is the opinion of our committee that a movement of this kind should be controlled by the highest society of our trade organizations, the Society of American Florists or the Florists' Tele- graph Delivery Association. Either of these organizations could devise ways and means for carrying on active cam- paigns periodically and if the plan used by us is adopted, cooperative ad- vertising could be made self-sustaining; likewise it would cover local advertis- ing effectively, which would connect up with the national campaign. * * Our committee has learned consider- able in handling this work, and we shall be more than pleased to give others the benefit of our experience." The Literary Digest for May 5, 1917 EVERYBODY IS ON THE WAGON. There is one thing certain, that if this week's Mothers' day business peters out unsatisfactorily, no one can say "I told you so" and point to the lack of advertising as the principal reason for the failure. In fact, the question at this writing as to how the day's busi- ness could possibly fail to break all rec- ords would be no less pertinent than the celebrated inquiry as to how a man is to get out of his trousers in a sleeping- car bert

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• bookcentury1900
• bookdecad
• booksubjectfloriculture
• bookyear1912