---- Blick auf ein Paket von online Kosmetik Einzelhändler jumei.com in Nantong City, East China Jiangsu Provinz, 28. März 2013. China schnell wachsenden m
--FILE--View of a package of online cosmetics retailer jumei.com in Nantong city, east Chinas Jiangsu province, 28 March 2013. Chinas fast-growing middle class and its growing concern for personal appearance and hygiene has led to the rapid expansion of beauty and personal care sales. The countrys beauty-products industry grew steadily over the past few years as total retail sales increased from $22.5 billion in 2010 to $36.5 billion in 2013, says market analysis and research firm Frost & Sullivan. Beauty-product sales in 2018 are seen reaching $71.3 billion. Research firm Euromonitor International says that Chinas middle-class consumers are younger than those of most developed markets. They are also more brand-conscious and less price-sensitive, which explains the fast growth of Jumei.com. The Beijing-based company claims to be Chinas largest online retailer of beauty products as measured by gross merchandise volume, with a 22% market share. Jumei is slated to launch its initial public offering on the NYSE Friday (16 May 2014). It plans to raise $195 million by offering 9.5 million shares at a price range of 19.50 to 21.50 and to list on the NYSE under the symbol JMEI.
