. Agri-news. Die Landwirtschaft. Januar 16,1995 "ohne Aktion unsere Branche wird hinter Konkurrenten wie Australien, die Reform ihrer Marketing- und Verkehrstechnik seit 1989 lag - "Wir können es sich nicht leisten, noch stehen und bleiben mit dem Status quo wird nur dazu führen, dass uns aus dem Geschäft schnell zu gehen, nur; ls der ehemaligen Sowjetunion ging aus der Getreidehandel," fügt er hinzu. Erweitern und neue Märkte für Alberta Agrifood Produkte verfügbar. Paszkowski, einige dieser Möglichkeiten während einer Delegationsreise in die Pacific Rim im Juli 1994 erlebt. Die Mission erfüllt sein Ziel von

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. Agri-news. Agriculture. January 16, 1995 "Without action our industry will lag behind competitors such as Australia which has been reforming its marketing and transportation systems since 1989- "We can't afford to stand still and staying with the status quo will only cause us to go out of business quickly, just ;ls the former Soviet Union went out of the grain trade, " he adds. Expanding and new markets are available for Alberta agrifood products. Paszkowski witnessed some of those opportunities during a trade mission to the Pacific Rim in July 1994. The mission met its goal of reinforcing existing ties as well as creating new markets in Japan, Taiwan, Hong Kong and China. "One of the most revealing examples of changing markets I saw was with canola. When I was part of an Asian trade mission in 1991, buyers there weren't interested. Yet three short years later during this mission 1 took part in two major introductions of canola products, " says Paszkowski. "I'd rather look ahead than back. We all can look at what we can do better, whether it's value-adding, diversifying or marketing. Our future has to focus on growing what we can sell to meet customer needs and develop opportunities. We have to grow what we can sell, not simply try to sell what we are growing." Alberta fanners will be assisted in accessing market opportunities while managing production and income risk through a new long-tenn safety net strategy he says. Adapting to some changes may be challenging, however the focus has to be on the big picture and the long-tenn says Paszkowski. "Responding to changes and challenges isn't anything new for Alberta farmers, I'm confident in their abilities to adapt and thrive. Prospering depends on less restrictive domestic marketing and a transportation environment that will allow producers and processors to break through old limits and flourish in the new global marketplace. This global marketplace begins at the fann gate."

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• heftnummer10